Who we are Since the inception of the first brand in 1982, at HB BODY Group we keep opening roads to success.

Driven by a passion for innovation and guided by extensive expertise, our journey began with a clear purpose: to develop exceptional products and provide comprehensive solutions in the automotive refinish industry.

Now, HB BODY Group consists of 4 leading brands, having made the expansion of our activities in the yacht maintenance and road construction sectors, as well as powder coating production.

Spanning across these different niches and bringing under one roof the best of them all, we work diligently to deliver outstanding products and services to our valued clients.

Guided by a culture of integrity, and a dedication to customer satisfaction, we continue to chart an inspiring course towards constant and sustained growth. Proud of our past and eager for the future, we stay oriented towards your needs, remaining your forceful partner!

  • 1982
  • ILIAS VASSILIADIS S.A. is founded
  • 1991
  • Logistics Center in Athens
  • 1996
  • First semi-automatic production line
  • 1999
  • Subsidiary in Bulgaria
  • 2000
  • First fully automatic production line & new segment of Pow-Tec Powder Coatings
  • 2001
  • Subsidiary in UK
  • 2002
  • Renamed as HB BODY S.A.
  • 2005
  • Can manufacturing factory & Logistic warehouse
  • 2010
  • Can metal-printing factory
  • 2011
  • BITUMIX S.A. acquisition
  • 2012
  • Subsidiary in Spain
  • 2018
  • Presence in 75 countries
  • 2019
  • 2022
  • HB BODY GROUP is born
Our Facilities

We boast a vast expanse of facilities, spanning an impressive 130,000 square meters. Through state-of-the-art manufacturing plants, equipped with cutting-edge machinery and technology, and Research & Development labs, that serve as hubs of innovation, we develop advanced formulations and explore new technologies.

Moreover, our well-organized storage warehouses ensure prompt deliveries and meet the diverse needs of our clientele. Overall, our infrastructure underscores our dedication to delivering superior products and services, maintaining the lead in the coatings industry and beyond.

Our People

At the heart of our operation lies the dedicated team of individuals from various disciplines, that contribute their expertise and passion to drive the group’s growth. It is thanks to their collective efforts and absolute commitment, that we manage to deliver exceptional products paired with excellent customer service. Collaboration and teamwork foster a culture of continuous improvement, sharing knowledge and inventing best practices, to enhance operational efficiency and product quality. On our part, we place great emphasis on our personnel’s development, providing a supportive environment that empowers and nurtures their talents. Recognizing the invaluable role of our people, we actively promote a culture that facilitates professional growth.


Our restless R&D department is the driving force behind HB BODY Group’s innovation and technological advancements. Playing a crucial role in the development of new products, technologies, and formulations, the department holds a pivotal role in meeting the ever-evolving needs of the industry. After all, extensive research, experimentation, and testing, is the only road to progress. We explore novel materials, refine existing ones, and develop cutting-edge techniques, to enhance product performance, durability, and environmental sustainability. By staying at the forefront of technological advancements, the R&D department enables the group to maintain a competitive edge within the market.

Environmental Responsibility

Recognizing the importance of minimizing our ecological footprint, we have implemented sustainable practices across all aspects of our operations.

We recycle solvents, containers and other packaging materials and carry out regular emission measurements. Energy-efficient technologies are employed in manufacturing facilities- we use natural light daily and have already proceeded with dense tree planting in all areas of the company. Furthermore, we use FCS and PEFC–certified paper (sourced from sustainable forests) for printing and labelling as part of our “Think before you print” policy. We reduce waste and contribute positively to the environment and inspire others in the industry to embrace sustainable approaches.

Certificates & Awards
  • 01
    True Leader 2022 Icap Award
  • 02
    ISO 9001 Certification Quality management
  • 03
    True Leader 2019 Icap Award
  • 04
    ISO 14001-45001 Certification European Certification Body
  • 05
    ISO 9001 Certification Quality management